Since the launch of the nationwide Text4baby campaign, over 19,301 pregnant women and new mothers in Missouri have registered to receive free weekly text messages timed to their due date or baby’s date of birth. In Missouri, text messages are customized to provide Missouri-specific telephone numbers and websites. The 2015 Text4baby State Enrollment Contest is now underway to promote this mobile information service that offers critical health and safety information through text messaging. The competition among states continues until October 17, 2015 and is the perfect opportunity to help pregnant and new moms sign up for the service by texting “BABY” (or “BEBE” for Spanish) to 511411. Encourage dads to sign up too. Messages help fathers understand their baby’s development and provide support for their partner. For more information, visit www.text4baby.org or call 800-877-6246. An order form is also available to receive promotional enrollment materials.